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Event Marketing » Street Team Programs

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Street Team Programs
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Street team marketing is a grass roots tactic used to gain face-to-face interaction with the public to raise awareness of a product, service or event. They are most often used by record companies, but have been gaining momentum in all sorts of industries.

There is often a lower cost involved to street team marketing over traditional print or media advertising, and many find it an excellent way to bridge the gap between the consumer and the company since, depending on the market, the best way to gain "street credibility" can be to actually be on the street.

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